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Trend Jewellery Forecasting Seminar 2011
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| Photo Gallery : Trends Jewellery Forecasting (TJF) Seminar |
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| Day 1 |
| “Trends Jewellery Forecasting Seminar Inaugurated Today” |
Trends Jewellery Forecasting (TJF) Seminar, organized by the Gem and Jewellery Export Promotion Council (GJEPC), in association with GIA, was inaugurated today at Grand Regency, Mumbai. Present on the occasion were Mr. Rajiv Jain, chairman, GJEPC, Mr. Sanjay Kothari, vice-chairman, GJEPC, Mr. Sabyasachi Ray, executive director, GJEPC, Mr. Paolo Novembri, CEO, TJF Group and Miss Paola De Luca, TJF Co-founder and Creative Director, TJF Group.
Speaking on the occasion, Mr. Jain said, "TJF Seminar endeavours to educate and enhance the knowledge on Design Trends for the US and Europe Markets in 2012. Thus through TJF, GJEPC aims to achieve strategic awareness to further penetrate into these key markets".
Today's Segment I on "Jewellery Trends Forecasting Seasons 2012" concentrated on introduction to forecasting methodology by TJF Group and presenting TJF Trend Book Seasons 2012. Miss Paola De Luca concentrated on decoding social phenomena into consumer attitudes and product directions and spoke on some international trends like atmosphere, design direction, silhouettes, colours, gems, new media, surfaces and texture
Segment II of the day was "Focus on US Market" wherein Mr. Novembri and Miss De Luca spoke on the social scenario, consumer attitudes, market indicators, distribution and retailing. They also threw light on designers and product directions of the US Market and on the best selling silhouettes, colours, new media, gems, surfaces and texture. She said, "The consumers in US are influenced by fashion and so want to change jewellery very often. For this, diamonds are being introduced on sterling silver". She said that design is getting lighter and as celebrity culture is influential in India, they bring in global brands in India. According to her, global phenomenon is strong in India which is fast becoming a local phenomenon.
She said, "Think and develop new ways of making jewellery. Romantic and feminine are much in fashion and laser cut are very much appreciated. Black & White and brown are the most romantic colours and peacock feathers look elegant". According to her, some geometric shapes like square are much in demand and so is the sports couture wherein a lot of rubber is used along with metals like sterling silver. |
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| Day 2 |
| “Trends Jewellery Forecasting (TJF) Seminar” |
Segment I of Day 2 at the Trends Jewellery Forecasting (TJF) Seminar focused on Europe’s social scenario, consumer attitudes, market indicators, distribution and retailing. The session threw light on the designers and product directions, best selling silhouettes, colours, new media, gems, surfaces and textures.
It was seen that Germans enjoy minimalist geometric designs whereas French have a strong sense of modernism as well as traditional designs. They don’t always wear jewellery and the share of precious jewellery is around 80% by value and 52% by volume. France is the third largest jewellery consumer in Europe and is a huge market for large gold plated and custom jewellery.
Though Italy has a big celebrity culture the jewellery consumption has fallen 15-17% in 2010. It is expected to post a smaller fall in the coming years. The country has the largest spending power on jewellery in Europe and has invented mixing sterling with white gold. Segment II focused on India with an international prospective and concentrated on India’s positioning in the international jewellery panorama, social scenario, consumer attitudes, market indicators, designers and product directions. It also focused on best selling silhouettes, colours, new media, gems, surfaces and textures.
In this session, it was observed that design has to start from analyzing the consumer attitude and there’s a great leverage from domestic market demand. A large percentage of the industry is unorganized which allows foreign companies to gain a competitive advantage. India bounced back in 2010 from the recession and has become the largest supplier of gold and fine jewellery.
The $16 million domestic jewellery market is expanding rapidly and there are about 50 brands. The sector has the potential to reach $26 million by 2012. According to Mr. Paolo Novembri, CEO, TJF Group, “Education is an essential part for the development of any industry and the gem and jewellery sector will grow rapidly with education, planning, research and proper distribution. All these are the key to success”.
Speaking about the two-day seminar, Mr. Rajiv Jain, chairman, GJEPC, said: “This seminar was organized to give an overview of what is going to happen in 2012. In these two days, we covered the markets in US, UK, Italy, France, Germany and Spain and I am happy that it was an extremely good and knowledgeable session. Back in 2005, we had predicted that a combination of black and white diamond jewellery will be in vogue and the participants had taken advantage of this prediction and come up with a jewellery line keeping this trend in mind and had gained immensely out of it”.
He added: “We plan to organize more such seminars so that the industry can benefit and we have timed this seminar almost six months prior to the IIJW and IIJS shows so that the participants can start preparing jewellery to display during these shows. TJF Seminar has been the right platform to know the world trend”.
According to Miss Paola De Luca, TJF Co-founder and creative director, emerald green and aqua blue are going to be in vogue in the coming season and black and white diamonds are still relevant. Clear white and icy diamonds are much in demand and 1920-inspired jewlelery is back. |
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| About Trend Jewellery Forecasting Seminar 2011 |
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The Gem & Jewellery Export Promotion Council (the Council) is organizing a Trend Jewellery Forecasting Seminar (TJF Seminar), scheduled to be held on 28th February & 1st March,2011 at Hyatt Regency,Mumbai. The Seminar aims at educating the members / students of Gem & Jewellery Industry on latest jewellery trends of specific markets namely Europe and USA.
TJF Group an internationally renowned consulting firm based in Italy and an authority in Global Trend forecasting for the jewellery & watch has been selected and invited by the Council to impart knowledge and training to the members of Gem & Jewellery Industry on Jewellery trends for 2012.
The Group was invited earlier by the Council to conduct a similar trend seminar in year 2005, which was well received by the participants.
The Council intends to do a market focus Trend Seminar and Workshop for each market, scheduled across 2 days in Mumbai, as under: |
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| DAY 1 |
Segment I: Jewellery Trends Forecasting Seasons 2012
- Introduction to forecasting methodology by TJF Group;
- Presenting TJF Trend book Seasons 2012;
- Decoding social phenomena into consumer attitudes and product directions;
- International Trends: Atmosphere, design direction, silhouettes, colours, gems, new media, surfaces and textures;
Segment II: Focus on Europe
- Social Scenario, consumer attitudes, market indicators;
- Distribution and retailing designers and product directions, best selling silhouettes, colours, new media, gems, surfaces and textures
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| DAY 2 |
Segment I: Focus on USA Market
- Social Scenario, consumer attitudes, market indicators;
- Distribution and retailing;
- Designers and product directions;
- Best selling silhouettes, colours, new media, gems, surfaces and textures
Segment II: Focus on Europe
- Social Scenario, consumer attitudes, market indicators;
- Distribution and retailing;
- Designers and product directions;
- Best selling silhouettes, colours, new media, gems, surfaces and textures
Segment III: Focus on India, an international prospective
- India’s positioning in the International Jewellery panorama;
- Social Scenario, consumer attitudes, market indicators;
- Designers and product directions;
- Best selling silhouettes, colours, new media, gems, surfaces and textures
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| PARTICIPATION CATEGORY FEE TABLE: |
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| Category No. |
Manufacturer Category |
Category Fee (Rs.)* (FOR NON-MEMBERS) |
Category Fee (Rs.*) (FOR MEMBERS) |
Category Fee (Rs.)* (FOR STUDENTS) |
| 1 |
1 participant for one day seminar |
7,000/- |
6,000/- |
2,000/- |
| 2 |
1 Participant for two days seminar |
12,000/- |
10,000/- |
4,000/- |
| 3 |
3 participant for one day seminar |
19,500/- |
16,500/- |
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| 4 |
3 Participant for two days seminar |
33,000/- |
28,500/- |
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| 5 |
5 participants for one day seminar |
30,000/- |
25,000/- |
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| 6 |
5 participants for two days seminar |
50,000/- |
45,000/- |
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| *Inclusive of applicable Service Tax (calculated at the current rate of 10.30%). |
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| PAYMENT DETAILS: Payment towards the Seminar is a one time payment and to be made, either by Cheque (payable at par) or Pay Order or Demand Draft as applicable to be drawn in favour of The Gem & Jewellery Export Promotion Council along with the Application submitted herein. The said payment shall be credited to the account of the Council only upon scrutiny and acceptance of the Application form. |
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| For more details contact Ajay Kumar +9004277744 or Tom Jose +9004446114 |
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| Application Form |
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| Paola De Luca, TJF Co-founder, Creative Director |
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 Born in Rome , Paola De Luca moved to New York in 1988 landing her first job as a designer for Fendi jewellery and watches. In 1992, she started a ten-year association with the renowned jewellery company, Uno A Erre, as a design director and trend forecaster. She's been invited by the Fashion Institute of Technology (FIT) to teach as a part time faculty trends forecasting in jewellery.
Paola in 1998 founded MPD Observatory Corp, attracting clients such as: Salvatore Ferragamo, Swarovski, Condé Nast, Fossil-Giorgio Armani, Fabrikant, Saks Fifth Avenue , and Italian Trade Commission, Home Shopping Network and QVC. In addition, she regularly collaborated on various publications throughout the industry.
Paola De Luca founded with CRU publishing TJF Group in 2003, she is the Creative Director and Forecaster of TJF Group. She regularly runs seminars and educational programs for: the Vicenza Fair, International Jewellery of London, , DTC, IBGM among others. She is a professor at the European Institute of Design and collaborates with the Politecnico of Milan.
As TJF Group Creative Directors, she coordinates creative projects such: Forecasting reports and analysis, Designs Collections, advertising campaigns, image strategies for international Luxury Brands. Among her portfolio of clients: Fossil-Emporio Armani, Diamond Trading Company, World Gold Council, Anglogold Ashanti to mention a few. |
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| Paolo Novembri, TJF GROUP CEO |
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 Paolo Novembri has over twenty years experience in the jewellery industry working with American, European and Asian markets. From 2000 to 2004 Mr. Novembri was President and CEO of Damiani USA And Director of International Development for Damiani Group worldwide. During this period he gained considerable experience of opening stand-alone stores, shop-in-shop and franchised retail outlets. From 1993 to 2000 Mr. Novembri was President and CEO of Gori & Zucchi Inc.,
A wholly owned American subsidiary of Unoaerre, Italy. His main focus during this period was to market and distribute to primary retail outlets in North, Central and South America and to Duty Free organizations worldwide. During the period 1987 to 1993, Mr. Novembri held various management positions at Unoaerre: Project and Sales Manager in La Paz, Bolivia; Director of Operations for Scandinavia based in Helsinki, Finland; Worldwide Sales Manager for the silver division based in Arezzo, Italy. He studied Economics and International Trade at Università La Sapienza, Rome, Italy, and Strategic Marketing at New York University. He is fluent in Italian, English and Spanish. |
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| Brouchure Download |
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| Click here to download the brouchure for TJF 2011 |
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