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- Indian Institute of Gems & Jewellery (IIGJ)
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Anant Diamond Jewellery endorsed by Sonam Kapoor was officially launched on 17th September 2009. The first phase of television commercials were aired from 20th September 2009.
Anant – Indian diamond jewellery promotion is a joint undertaking initiated by the Gems and Jewellery Promotion Council, Gold Souk, Rio Tinto, International Gemological Institute and All India Gems and Jewellery Trade Foundation.
GJEPC will promote Anant in print, electronic and outdoor media. With an estimated media spend of Rs 10-12 crore ($2-$2.5 million), the campaign will run in Mumbai, Delhi & Gurgaon, Ahmedabad, Rajkot, Baroda, Jaipur, Bangalore, Chennai, Hyderabad, Kochi, Kolkatta, Kanpur, Nagpur and Akola.
www.anantjewellery.com is the official website for the Anant Initiative.
If you are an enrolled manufacturer or retailer or would like to know more about Anant – Indian Diamond Jewellery Promotion,
then please visit http://b2b.anantjewellery.com/ .