MJSA, the association dedicated to professional excellence in jewelry making and design, will this fall present the first MJSA conFab, a one-day event focused on "profit lessons" for jewelry makers and designers. Sponsored by the MJSA Education Foundation, it will take place Oct. 14 at the Fashion Institute of Technology in New York City.
The MJSA conFab will feature a range of sessions covering such key areas as strategy and planning, digital marketing, inventory control, and pricing. In addition, attendees will be able to access special password-protected pages on the MJSA website (mjsa.org), where they can find additional information. New articles, videos, and other resources will continue to be posted to the pages following the event, creating a digital extension of conFab.
"Our goal is to help jewelry makers and designers make a better living doing what they love," says MJSA president/CEO David W. Cochran. "The event will offer best business practices in a way that's memorable, rewarding, and even fun. We'll present pricing strategies by staging a game show--our own version of 'The Price Is Right'--and invite attendees to submit their own jewelry creations for the contestants to review. They can also submit their websites for critique during the 'Websites That Work for You' session, or post their favorite 'words of wisdom' on our Board of Best Advice. It truly will be an event to which everyone can contribute."