Kalyan Jewellers has received one of the most prestigious business awards in India, the "Retail Jeweller India Award". A jury consisting of talented members picked Kalyan Jewellers TVC campaign as the best TVC campaign amongst the jewellery ads in India for its “father, daughter and doll" commercial. The Executive Director of Kalyan Jewellers Mr. Rajesh Kalyanaraman received this award in Mumbai in a grand affair. The Retail Management Group which considered the ads released between 1st January- December 31st 2011. This Ad was written and directed by Mr. Shrikumar Menon, who also has directed the previous campaigns of Kalyan Jewellers. Kalyan Jewellers presented their trust campaign through their advertisements which is one of the most popular and successful campaigns.
Kalyan Jewellers has signed on Amitabh Bachchan this year to endorsed new Trust Campaign in which Mr. Bachchan plays a lead role. Kalyan Jewellers has also signed on Aishwarya Rai Bachchan along with southern stars Nagarjuna Akkineni, Dileep, Prabhu Ganesan and Shivaraj Kumar for the Trust Campaigns.