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A number of retailers, jewellers, designers, goldsmiths and casting houses have pledged their support to Fairtrade Foundation’s bridal campaign "I Do" in the UK next spring 2015, under which British couples twill be encouraged to opt for jewellery manufactured wuthFairtrade certified gold for their marriages.
The campaign will aim to bring couples planning their marriages to an online hub where they can learn where to buy Fairtrade gold jewellery, how to choose a design, a ring size guide and inspiration for brides wanting an ethical wedding.
The aim of the ‘I Do’ campaign is to sell 100,000 Fairtrade gold wedding rings to 50,000 couples, generating $1 million in Fairtrade Premium for mining communities.
There will also be competitions in which couples can win prizes and incentives for designers and staff to win a trip to Tanzania and visit small-scale gold miners who are working towards becoming Fairtrade certified.
All campaign partners will be listed on the hub and will receive special Point of sale materials as well as specialist training.
Participating businesses can choose from among any of three separate business models, relative to their size and volumes of gold they are using.
The campaign is due to launch in December.