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JJS Announces Bollywood Star Amrita Rao as New Brand Ambassador

Oct 12, 2015

The Jaipur Jewellery Show has a new brand ambassador – Bollywood star Amrita Rao. The appointment was announced by the Organising Committee of the show at a special programme held in the Pink City last week.

Amrita Rao won the Filmfare Best Female Debut Award in 2003 and has starred in many hits, including the 2006 blockbuster ‘Vivaah’. She was also named by the Times of India among its “50 Most Desirable Women of India-2011”.

JJS Secretary, Rajiv Jain said, “With Amrita becoming the brand ambassador of JJS, the brand Jaipur will also get a fillip, especially when JJS is becoming the preferred destination for bridal and colourstone jewellery.”

He stated that JJS has been appointing brand ambassadors fromthe world of films and glamour for the last three years. Earlier they had signed on fashion model and actress Sonal Chauhan, and later actress Simran Kaur, to be the face of the show.

Jain added that the actress had been signed on for one year. “Amrita Rao will host six episodes of Jaipur Jewellery Show on NDTV- Good Times, a promotional film, as moderator and will talk about art and beauty of jewellery manufacturing of Jaipur.”

New brand ambassador, Amrita Rao said she feels privileged to be associated with an important jewellery show like the JJS. She said she was very fond of the city and adored its jewellery.

Ajay Kala, the media coordinator for JJS said that this year, “Ruby – red, rare, royal” is the theme of the show. Gemfields is the prime sponsor, which will undertake promotional activities pan-India for trends in Ruby jewellery.

The 13th JJS will be held from 19 to 22 December at the JECC in Jaipur.

Pic Caption: Amrita Rao seen with Rajiv Jain (c) and Ajay Kala (l)

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