Blue Nile, Inc. has  launched  a “brand-new, state-of-the-art facility” for its Diamond and Jewelry Consultants.

The Company said this was in continuation of  the  brand's commitment to providing customers with the most advanced service within the industry. And hence, the facility has been designed in a manner  “to increase productivity and continue the award-winning customer service that defines the brand”.

"At the core of the Blue Nile business is creating real relationships with our customers by providing guidance during one of their most important and intimate purchases," said Sarah Gauthier, Blue Nile Senior Director of Customer Experience. "The opening of our new facility will provide our talented consultants the resources necessary to deliver exceptional service and further establish the brand as a leader in the industry."

The new  facility provides a number of added benefits and allows its consultants to provide services in an enhanced manner.

“Education has always been at the core of the brand and now, updated classrooms will be used for the brand's three-week training programme focusing on policy, processes and product knowledge,” Blue Nile explained. “Each Diamond and Jewelry consultant must complete two weeks of classwork in the new space, followed by a week of training with a certified specialist. Education is on-going at Blue Nile, with consistent Gemological Institute of America (GIA) courses.”

The diamond and jewellery consultants of the Company, which lays emphasis on  the “personal touch”, work on a non-commission base “to ensure the focus is on providing the facts before customers make an emotional and financial investment on luxury jewellery”.

To make sure that the   conversations between consultants and clients, can be carried out with a measure of personal attention, the facility was “acoustically designed” with noise absorbing desks and modified ceilings to keep sound at a minimum and ensure that customers “only hear the representative”.

Further, Blue Nile says its trained professional are  available to customers 24/7 by phone, email or live chat. “Valuing the employee, the facility features mobile desks, ergonomically designed furniture, specialty food trucks, a fitness center, Zen meditation areas and nursing rooms for new mothers to help guarantee efficient and productive customer care,” the Company said.

As opposed to so many companies  basing their customer service operation outside   the US,  Blue Nile has invested in “a larger and more innovative facility in Washington”, the Company emphasised.  

“As a pioneer in the industry for almost 20 years, the brand offers an unrivaled shopping experience that includes free and secure shipping, insurance, free returns, complimentary gift packaging, price guarantees, product warranties, diamond upgrade programs and the most extensive collection of the world's finest diamonds and jewellery,” Blue Nile   summed up.