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Chow Tai Fook Named One of 2015 Asia's Influential Brands

Aug 04, 2015

Chow Tai Fook Jewellery has been recognised as the top Influential Brand in the Premium Jewellery Category by Brand Alliance in 2015 Asia's Top Influential Brands award. The brands assessed before making the selection belonged to over 100 categories, ranging from food and beverage (F&B) and fast-moving consumer goods (FMCG), to financial services and property development.

The final list was drawn up on the basis of analysing the branding qualities, combined with research gained from field consumer insights, social listening and impact of these brands. More than 4,000 consumers were polled through face-to-face and online surveys to assess brand favourability and top-of-name recall.

"Chow Tai Fook is very honored to be named as one of Asia's Top Brands. It demonstrates how our brand has become synonymous with quality and luxury to our customers. Here at Chow Tai Fook, we marry modern aesthetics with traditional craftsmanship, and our elegant and innovative collections have made us into the premium jewellery brand in Asia," said. Kent Wong Siu-Kee, Managing Director of Chow Tai Fook Jewellery Group Limited.

The winners will feature on a display comprising visual panels at a first-of-its kind brand gallery in Marina Bay Sands Singapore.

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