One of India’s leading diamond processing technology providers, Surat-based STPL has been awarded the prestigious India Design Mark (i-Mark) award for its flagship product Lazer Nxt - a widely acclaimed machine for diamond processing. This is STPL’s second consecutive i-Mark award. The Awards were distributed at a gala function held at J. N. Tata Auditorium, Bengaluru, on 4th March, 2016.
An initiative of the Indian Design Council, in cooperation of Japan Institute of Design Promotion, the India Design Mark is considered to be the highest design recognition for products in India, STPL said in its press release. The process of selecting award winners is carried out in two stages. A jury of eminent personalities evaluates entries based on various parameters including user potential, aesthetics, differentiation, technical excellence and social responsibility.
STPL quoted the jury’s comment as stating: “STPL’s mighty LAZER NXT is a smartly designed machine that is high in performance & lowest in maintenance. The innovative design literally makes the operations easy for the operator which thoroughly increases the uptime of the machine. The USP of this is ability to handle multitasking processes and that also by occupying remarkably compact size.”
The Company adds that the machine “ensures minimum weight loss and breakage, and provides timely, maximum yield” and is already widely used in the diamond industry.
Bhargav Kotadia, Executive Director of STPL said, "The i-Mark award, after the 'Good Design Award’ from Japan has further validated our approach towards design. And it also increases our commitment and responsibility of developing innovative, user-friendly and automation oriented products. At STPL, design is all about how a product functions. Apart from being clean, user-friendly and productive, our products increase the potential and efficiency of the user. They reduce the chances of human errors, augment automation and are also modern, attractive and durable."
Rahul Gaywala, CEO of STPL commented: "The i-Mark is a very valuable and respected recognition for Indian designed products. This award gives us good motivation to continue our efforts to take quality and excellence of our products to the next higher level. We focus on developing innovative products that can delight our customers and provide trouble free operation for years. We feel immensely proud of the fact that we are being value adding partner of the diamond industry. The i-Mark award is evidence that Indian products are now taking centre stage for user experience.”