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Anant Diamond Jewellery endorsed by Sonam Kapoor was officially launched on 17th
September 2009. The first phase of television commercials were aired from 20th September
2009.
Anant – Indian diamond jewellery promotion is a joint undertaking initiated by the
Gems and Jewellery Promotion Council, Gold Souk, Rio Tinto, International Gemological
Institute and All India Gems and Jewellery Trade Foundation.
GJEPC will promote Anant in print, electronic and outdoor media. With an estimated
media spend of Rs 10-12 crore ($2-$2.5 million), the campaign will run in Mumbai,
Delhi & Gurgaon, Ahmedabad, Rajkot, Baroda, Jaipur, Bangalore, Chennai, Hyderabad,
Kochi, Kolkatta, Kanpur, Nagpur and Akola.
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