Shree Ramkrishna (SRK) Export, one of the most technologically advanced diamond manufacturing firms in India, will unveil their collection of fancy shaped diamonds at the JCK Las Vegas show 2010.

Keeping in mind the universal look and appeal, the entire range is being specially manufactured based on two important criteria – the shape of the diamonds and the bow-tie effect. The fancy shape diamonds will be in addition to the already existing traditional Round brilliant shape that SRK has perfected. The fancy shape collection will consist of excellently cut Cushions, Princess, Marquises, Hearts, Pears, etc, which will reveal varying degrees of the bow-tie effects, showcasing the diamond's brilliance, fire and scintillation.

Rahul Dholakia, Managing Director from Shree Ramkrishna Export, said, "To offer a larger selection to our customers, we extended our collection to include fancy shapes in addition to traditional large stock of Pique (PK) goods. Unlike the popular round brilliant cuts, shape is personal so there is a great deal of subjectivity in defining the beauty of fancy cuts.  The proportions for Fancies are as unique as the individual who chooses to wear them. Fancy shape diamonds allow for diverse combinations that make for beautiful and brilliants".

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