Feb 13, 2017

IIDGR Partners with Singapore's Soo Kee Group For Retail Grading in Asia

In what is a first in Asia, De Beers' International Institute of Diamond Grading & Research (IIDGR), has established a retail partnership with Soo Kee Group in Singapore for its generic polished diamond grading services. The partnership, which formally commences in February, is particularly for the retailer’s proprietary Lovemarque diamond collection under its bridal specialist brand, Love & Co. “Soo Kee Group will become the first Singaporean retailer to offer bespoke IIDGR grading reports, providing its consumers with the confidence of a grading report backed by more than 100 years of De Beers Group diamond experience," a De Beers announcement said. Jonathan Kendall, President of IIDGR, commented: "We've seen a significant uplift in demand for our grading services in many markets, especially in the Far East – alongside the Soo Kee Group partnership, we have plans to expand the grading service elsewhere in Asia. However, we see this as just the start. Increasing numbers of retailers are expressing their desire to use our diamond grading reports as they understand the importance of integrity in their offer to consumers – and with its use of leading De Beers technology, IIDGR is perfectly placed to provide this."