Jul 31, 2020

Tanishq Ramps Up with ‘Gold Standard’ Safety Measures 2.0

Tanishq, one of India’s leading jewellery brands from the house of Tata,  has introduced new safety features adding to the existing set of hygiene norms announced earlier. The company will use UVC Chambers, Pulse Oximeter and Face Shields at the stores at a time when the Covid-19 cases are on the rise.

Tanishq is committed to ensuring safety across all customer and employee touch-points with its Gold Standard’ safety e-book that reiterates company’s commitment to safety and well-being of customers and its employees at the store. Tanishq has come up with a host of safety measures starting from the entrance with footwear sanitizing mats, temperature checks through thermal guns and encouraging digital payment options for contactless billing. Apart from maintaining social distancing, all staff members are trained to serve the customers in a safe environment by wearing relevant safety equipment while addressing all the customers at the store.

The brand is making  use of technologically advanced UVC chambers for jewellery sanitisation post each trial along with sanitising jewellery using steam cleaner, sanitisers and ultrasonic beams. The smaller UVC chambers are also being used to sanitize customer belongings like keys, wallet and credit cards, etc. The brand is also encouraging customers to check their oxygen saturation levels for personal safety in select cities.

Speaking about the additional safety measures at the stores, Mr. Arun Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, said, “Our safety measures have received the highest rating in our rolling NPS survey with 28% customers rating it the best! However, in the last one month #customers have chosen to buy jewellery through video calls and we are very happy to serve the best experience both in store as well as at home.”