Apr 27, 2015

Pandora Launches E-Store in US

Copenhagen-headquartered jeweller, Pandora as launched an e-commerce platform in the US at estore-us.pandora.net, its 8th country-specific eStore. The site will cover all the 50 states in the US as well as Puerto Rico. It offers the complete range of Pandora’s jewellery, including its recently launched Disney collection.

The jeweller already has eStores in Austria, France, Germany, Italy, the Netherlands, Poland and the UK.

The US eStore will be operated by PFSWeb, a global provider of e-commerce solutions, which is providing technology consulting, customer service and fulfilment for all the eStores that the company has in Europe.

Anders Colding Friis, CEO at PANDORA, said: "The US is one of the most developed online markets in the world today, and to open our own eStore in the country is an important new step for us. We are encouraged by what we have seen from our online offering in Europe and hope we can continue the positive trend in the US."

Disney Collections

The jeweller has also recently announced the opening of two new boutiques at Disney Parks in the US viz. Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and La Mascarade d'Orleans in Disneyland park in California.

The boutiques will retail the just launched spring 2015 Disney jewellery collection from Pandora as well as the Disney Parks collection both in hand finished silver and 14K gold charms inspired by some of Disney's most beloved characters. They will also stock the full assortment of Pandora jewellery.

The Disney owned and operated stores are staffed with Pandora jewellery specialists and feature Pandora retail fixtures and displays within exterior shop windows.

Beth Moeri, Chief Merchandising Officer, Pandora, Americas. "Our boutiques offer a unique jewelry destination within the Parks and give guests a stylish way to treasure their Disney experiences for years to come."