3D printing is one of a bevy of technology products causing a flutter in the marketplace. And now jewellery enthusiasts who crave for the ever new can get 3D jewellery as well.

Argos, a leading UK-based digital retailer announced on Monday the launch of its “collection of inspirational jewellery which can be customised and then 3D printed to order, before being dispatched directly to the customer”.

Customers can select jewellery on the newly launched website – initially from a range of 10 items – and then  customise it by adding their own “personal touch”.  The 3D printers will then “create” the jewellery and these bespoke pieces will be delivered in 21 working days, the retailer says.

The jewellery, including bangles, pendants, rings, cufflinks and earrings, is available in a range between £50 to £220.

“The technology that makes this happen is powered by Digital Forming, 3D print experts and partners in the project,” Argos said in a press release. “The R&D project has also been supported by Innovate UK, the technology experts who support, fund and connect innovative businesses to help create economic growth.”

“There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques,” said Neil Tinegate, Head of Digital Innovation at Argos. “We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course.”

“We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future,” added Lisa Harouni, CEO of Digital Forming.