Dec 02, 2014

Chow Tai Fook celebrates 85th anniversary; Launches Exclusive Signature Pieces

Leading Chinese jeweller Chow Tai Fook hosted a special high end jewellery show-cum-exhibition at a Gala Night held at the China Art Museum in Shanghai. The event marked the culmination of the 85th anniversary celebrations of the jeweller.

The highlight of the evening was showcasing of crossover jewellery artworks created by the jeweller in collaboration with four of the world’s jewellery industry leaders – PGI, WGC, Forevermark and Rio Tinto – each  interpreting a specific element of the theme of ’The Red Universe’.

The four industry bodies designed pieces that reflected Water, Earth, Man and Light respectively. The finalmasterpiece was a necklace based on Fire, crafted specifically for the occasion by Hearts On Fire.

The jeweller’s one-of-a-kind for-auction jewellery art pieces from the Danseuse de Ballet, Ombre di Milano, and Reflections of Siem collections were also showcased at the event.

Dr. Henry Cheng, Chairman, said, “Looking back on the past 85 years, Chow Tai Fook’s philosophy has consistently centred on authenticity, trustworthiness, and quality – values that in these eight-plus decades have won the hearts and minds of our loyal customers across all of Greater China.”