Chow Tai Fook, well-known jewellery retailer with operations in China and some other Asian markets, was awarded the BrandLaureate Signature Award in Retail Jewellery at the recent prestigious 2015 BrandLaureate BestBrands Award 2014-2015. This is the second consecutive year that the company has won in this category.

The BrandLaureat Awards are a recognition of successful brands that have achieved a lot and developed a legacy of strong branding and culture. This year they were based on the theme "Brand Driven & Driven by Brand".

The jeweller was recognised as a company which capitalized on their branding and core messages that appeal to their customers, which propelled them to achieve their leadership position and stamp their mark in the industry.

Peter Suen, Executive Director of Chow Tai Fook Jewellery Groupsaid, "The award is also testament to our market-leading position in the industry and we are motivated to offer even more innovative jewellery pieces and better value to our customers in the future.”

The retailer has recently been authorised to sell official Disney Collections in Singapore and Malaysia, helping it to emerge as Asia-Pacific region's largest jewellery Disney licensee. It has also won Disney licensee's awards for four consecutive years, including Best Marketing Fashion & Home 2011, Best Fashion Licensee 2012, Best Licensee China Fashion 2013 and Best Licensee Award 2014.