A US based online portal, Diamond Hedge that has been offering consumers an internet based search tool for selecting loose diamonds, has now introduced its services through a mobile app, the Diamond Hedge Mobile.

According to the company, Diamond Hedge Mobile is designed with specific features that provide an optimal experience on mobile devices, allowing luxury market consumers to compare loose diamonds and settings while shopping for the perfect engagement ring.

The App will also help consumers get the best deal, the company says As per an example quoted by Diamond Hedge, a 0.46ct round, G, VVS1 diamond is available on Diamond Hedge at $1,407, though a diamond of the same specs and quality was being sold by a leading international brand for around $7,000.

A recent survey conducted by Luxury Interactive and ShopIgniter revealed that over 63 percent of luxury marketers and retailers believe that digital shopping will surpass the traditional in- store shopping by the end of 2015. It is also becoming an increasingly popular way of shopping for diamonds and jewellery, the company said.

The company said in a press release that the new App is available through the Google play store or ITunes for Android or Apple devices.