Entice, a fine jewellery brand from the KGK group, has launched a new jewellery collection ‘Amra’, literally  ‘beautiful’, to coincide with the auspicious day of Akshaya Tritiya, one of the largest jewellery buying occasions in India.

The collection comprises of bracelets, pendants and earrings with unique cutwork designs. It draws its inspiration from Nature, and is crafted from diamonds in varied shapes, set in white and yellow gold, using simplified forms of flowers, buds, vines and vegetation, depicting the beauty and eternity of nature.

One of the highlight pieces of the collection is an extraordinary detachable haathphool, which alternatively can be worn as a ring, a pendant or a bracelet.