De Beer’s Forevermarkhas come up with two “gifts” for India to celebrate the Christmas spirit.

Its Christmas collection features earrings and pendants that are set in 18k white gold and crafted with the rare, beautiful and responsibly sourced Forevermark diamonds. “Each piece is a reflection of reputed craftsmanship and is truly unique, special and comes with an everlasting promise,” says a company note.

Various Forevermark retailers have created a collection delicately crafted earrings. They comprise a large array of beautiful ear studs in various attractive shapes and designs.

Also available are The Alphabet Charm Pendants, in all 26 letters. They are shaped to replicate the look of true handwriting and are strung on easily adjustable chains or bracelets. Forevermark is positioning these as a great gifting option for Christmas.

In Bangalore, at the UB City Mall, the company has installed the Forevermark “Tree of Promises”. This dazzling 20-foot tree decorated with bells, stars, ribbons, colourful baubles, lights and gifts, is a veritable treat to behold and will be up till January 1st.

“The display will also see a beautiful Forevermark diamond collection with exquisite and stunning Forevermark pieces by C. KrishniahChetty& Sons jewellers,” the note states.

“Less than one percent of the world’s diamonds can be a Forevermark diamond,” the company explains. “Each is inscribed with a promise of being beautiful, rare and responsibly sourced.”