Forevermark, the diamond brand from De Beers recently expanded its global presence with the addition of two new markets in Hungary and Thailand. Entry into these markets is through the Licensee model.

With these new launches, Forevermark is available in 36 countries across the world

Last week, Forevermark launched its presence in Hunary with R-A Diamonds, a leading distributor and wholesaler for fine diamond jewellery and loose diamonds. Based in Budapest, R-A Diamonds has selected an initial eight independent retailers to distribute Forevermark diamonds. With this, the brand has also strengthened its footprint in Europe where it is already present in Turkey and UK.

Forevermark has also added a new market to its Asian presence with the launch in Thailand during the last week. The brand’s licensee partner Jubilee is the largest diamond retail brand in the country, with 117 stores across the country and more than 90 years of history.

In addition, Forevermark diamonds are also available at Siam Paragon, one of the largest department stores in Bangkok. The launch will be celebrated with a two week exhibition showcasing Forevermark excellence.

Stephen Lussier, Forevermark CEO comments, “We are pleased to extend our global presence, partnering with high-end retailers. Hungary and Thailand are both promising markets with high growth potential for Forevermark.”

Janet Sussens, Head of Licensee Markets for Forevermark adds, “Forevermark has achieved outstanding success in its existing markets, and we believe the brand will be just as successful in Hungary and Thailand.”

Pic Caption: At the Forevermark launch in Thailand