Following on the heels of the launch of Forevermark in Hungary and Thailand (reported Feb 18, 2016) comes the news that the brand has been launched in South Korea as well, taking forward its plan to expand to new markets.

In South Korea, Forevermark was launched in collaboration with licensee partner, Golden Dew, who has started selling the brand in 11 of their stores. “Founded in 1989 as Korea’s first jewellery brand, Golden Dew is now present in over 70 department stores across the country and synonymous with wedding jewellery,” the De Beers Group of Companies said in its announcement.

With this new foray, Forevermark is now available in more than 1,700 outlets in 38 consumer markets.

 Stephen Lussier, Forevermark CEO, said: “Forevermark has enjoyed remarkable growth since it was established eight years ago. Hungary, Thailand and South Korea are very promising markets with high growth potential. We are also thrilled to share Forevermark’s assurance of rarity, beauty and responsible sourcing with our new partners.”