It’s that time of the year, and jewellers are busy catering to the Festive Season – which in India also coincides with the Wedding Season. And as jewellers across the board prepare special collections to tempt buyers, the biggies lead the way.

Forevermark India unveiled its Pink Haze Collection which it said was “a jewellery collection that will trend as the cocktail pieces this wedding season”. Described as a “delicate-yet-playful collection”, the jewellery is fashioned in rose gold and studded with Forevermark diamonds.

The collection comprises cuffs, earrings and neck-pieces with detachable variations and is available at authorised Forevermark jewellers. 

Meanwhile PGI, which presents the show Band Baajaa Bride with fashion designer Sabyasachi, launched a new collection of Platinum Evara to coincide with Season 7 of the show.

“This year, Platinum EVARA took an interesting step during registrations and gave brides-to-be an opportunity to be a part of the show through a digital contest,” said PGI in a statement. “The winner gets direct entry into season 7 and will be crowned as the “EVARA Bride”.

Commenting on the association, Vaishali Banerjee, Managing Director India, Platinum Guild International, commented: “We are delighted to be associated with Band Baajaa Bride again. It was encouraging to see the response from our last association. Taking a cue from the show and to suit the need of every modern bride and groom, Platinum EVARA recently launched a new collection. The show portrays precious moments between the couple and their families and strengthens their bond, which is what Platinum EVARA stands for. It is a promise of love between parents and daughter and the love and respect between the two families.”