Apr 27, 2015

Forevermark’s Red Carpet Collection Displayed in Mumbai

De Beers’ Forevermark, recently hosted an exclusive preview of the Red Carpet Collection  in Mumbai.

“Every year, Forevermark provides a fantastic opportunity for its retail partners to showcase their work on some of the biggest international platforms while highlighting the contribution of Indian workmanship and design,” the company explained.

This year, Forevermark partnered with  leading Indian jewelers including  A.S. Motiwala,  Birdichand Ghanshayamdas Jewellers, B.N. Jewelers, C. Krishniah Chetty & Sons, Damodardas Jewellers, Hazoorilal Legacy – South Ex, Lagu Bandhu, Hazoorilal Jewellers – Greater Kailash, MahabirDhanwar, Malabar Gold & Diamonds, NAC Jewellers, Narayan Jewellers, Neelkanth Jewellers, Orra and Tribhovandas Bhimji Zaveri – the Original to create some stunning pieces worn by Hollywood divas on the Red Carpet. 

“All of which drew immense praise for their craftsmanship and creativity from stylists and fashion press in America,” Forevermark said.

On display at the preview were 28 spectacular designs crafted with Forevermark diamonds  set in white and rose gold.  The Red Carpet Collection featured cocktail rings, earrings, ear-cuffs, arm bracelets, necklaces, maang tikkas and hath-phools.  The jewellery had a diamond content ranging  from 4 carats to 82 carats.

“Leading ladies from Hollywood’s A–List like Paula Patton, Chloe Grace Moretz, Genevieve Morton and Dylan Penn dazzled in Forevermark India jewellery at the 87th Annual Academy Awards,” Forevermark reported. “Actress Chloe Grace Moretz wore the Forevermark Diamond Ear Cuff designed by NAC; Actress Dylan Penn, wore a set of stunning Forevermark chandelier earrings designed by Narayan Jewellers.”

 Sachin Jain, President – Forevermark, said, “It gives me immense pride to say year after year our Indian retail partners have pushed the boundaries of creativity, craftsmanship, innovation alike and imagined diamond jewellery that is astoundingly magnificent. The world has stood up and taken notice as our designs have taken centre stage and how time and again we have raised the bar incredibly high at a global level. This splendid showcase of fine diamond jewellery tonight represents more than just the pieces that went and got worn at The Oscar’s 2015, it is testament of our partnership and all we can achieve.”

Pic Cap: Sachin Jain, President – Forevermark, with the display in the background