Hearts On Fire®, recently introduced its first "Design Your Own Ring" customisable bridal tool, now available on its website.

The tool is aimed at customers who desire to design their own Hearts On Fire® rings. It enables buyers to mix and match various elements: they can pick the setting design (ring head) and choose the band (shank), thus creating “individualised” rings not available in Hearts On Fire's  engagement ring selection.

"We are extremely excited to launch the first Design Your Own Ring bridal tool for our passionate Hearts On Fire® consumers and dedicated retail partners worldwide," said Caryl Capeci, President of Hearts On Fire®. "This innovation supports our Company vision to continue to capture more bridal market share, while at the same time meeting the growing consumer demand for individualised engagement ring styles. Our retail partners have long been asking for a tool of this nature, and we feel that the current market greatly supports us launching it at this time."

The final chosen design must be taken to the local authorised Hearts On Fire® retailer to officially place the order – currently, no orders are being taken online. Retailers will also be able to use this bridal tool for clients shopping in their store.