Bollywood diva, Huma Qureshi recently launched the Forevermark Experience Zone at Om Jewellers’ store in Borivili, Mumbai. Huma also unveiled the new festive collection which will be the highlight  of this shopping season.

For the occasion, Om Jewellers has crafted specially designed jewellery studded with Forevermark – the diamond brand from De Beers -- diamonds.

I personally love classic jewellery pieces with a twist and I believe Forevermark jewellery at OM Jewellers matches the sensibility of the modern Indian woman, said Huma Qureshi, speaking at the occasion. “The collection is awe-inspiring and perfect for the upcoming Divali season. A Forevermark diamond also signifies beauty, rarity and integrity that every woman stands for.

OM Jewellers’ new collection includes an array of intricately designed and crafted neckpieces, chandelier earrings, cocktail rings and cuffs.

Sachin Jain, President, Forevermark said, “We are pleased to launch The Forevermark Zone at OMJewellers, Borivali today. They are one of the leading retailers when it comes to jewellery and it was only natural for us to associate with them as we share a mutual passion for diamonds and understand the intricacies of craftsmanship at the very core of the Forevermark Promise.”

Bhavin Jakhia, MD, OM Jewellers noted:, “We, at OM Jewellers have played a pivotal role in establishing the jewellery market at  Borivali; this was made possible due to a  value proposition to our customers of 100 per cent BIS Hallmarked 91.6 gold jewellery in 1999. The association with Forevermark is one of the key milestones planned by OM Jewellers to yet again change the jewellery buying landscape at Borivali. Everyone who walks-in will definitely be spoilt for choice, but also realise the same values with which OM Jewellers set its foundations.”