Forevermark and its retail partner SRS Jewells on Friday launched an exclusive range of diamond jewellery designed and crafted by the retailer with Forevermark diamonds.

Well-known Bollywood actress Huma Qureshi unveiled the collection. Speaking on the occasion she said: “A Forevermark diamond signifies beauty, rarity and integrity that every woman stands for. I personally love classic and timeless jewellery pieces with a contemporary twist and I believe Forevermark and SRS Jewells match the sensibility of a modern Indian woman. The collection is striking and just perfect for all the diamond lovers.”

 The exquisite collection includes earrings, pendants, rings and bangles, which were displayed through a vibrant fashion show.

“Forevermark is committed to global expansion, and extending the promise of beauty, rarity and responsible sourcing to all our customers is an integral part of our vision,” said Sachin Jain, President Forevermark India. “Forevermark is honoured to introduce this promise to a reputed brand like SRS Jewells who have established their reputation as respectable retailers and who meet the brands particularly stringent requirements of business, social and environmental integrity. We aim to provide each customer with a unique and warm experience and exceed the expectations of our customers with our knowledge of diamonds and exquisite designs. We hope the new diamond collection by Forevermark will entice the customers in Noida.”

Talking about the association, Sunil Jindal Managing Director, SRS Jewells commented, “It is indeed a moment of pride to associate with a diamond brand that comes from the house of De Beers. We not only share a mutual passion for diamonds and jewellery but also share similar brand values. With this prestigious association we aim to cater to a discerning and varied audience and enrich them with a unique and surprisingly different jewellery buying experience.”

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(frm lft) Sachin Jain, President Forevermark India, Huma Qureshi, and Tinku Singh, Group Director, SRS Group