The Dalumi Group, an Israel-based diamond industry enterprise has acquired online diamond and luxury jewelry e-commerce brand Zoara.com, the former said in a statement issued this week. The price of the aquisition was not mentioned in the announcement.

Dalumi has been a De Beers sightholder since 1993.

Zoara has a large customer base with sales in over 40 countries worldwide, and the acquistion will now give it direct access to wholesale suppliers. The site will have an updated online product catalogue of luxury diamond jewellery and over 200,000 loose diamonds – an offering unprecedented in its volume and variety.

Dalumi Managing Director Kobi Itzchaki sad, “The modern consumer is looking for variety, instant access to products, a seamless shopping experience and significant savings. By bringing eCommerce and technology to our existing model, the acquisition of Zoara will now offer this enhanced customer experience".

Zoara CEO Tomer Tzach said, “Dalumi’s position as a DTC sight holder and diamond manufacturer will provide considerable advantages to customers as Zoara can now offer the most competitive prices.” He added that it will also help in optimising Zoara’s sourcing and production.