Joyalukkas, the jewellery retailer with a strong presence in India and the Middle East has signed on award winning and celebrated film star Kajol as brand ambassador of the Group.

Drawing a parallel between the brand and its ambassador in a well-defined comment, Joy Alukkas, chairman and managing director of Joyalukkas Group, said:  “Kajol is the perfect fit for Joyalukkas. She is one of the most iconic beauties in the industry and is an unconventional actress who shines in the most challenging roles; yet, she is vibrant and her down to earth personality is well loved by her legion of fans. All these qualities resonate with our brand. We are very happy to have her as the face of Joyalukkas for years to come.”

Multiple award-winner Kajol, holds the record for the most number of Filmfare Best Actress Awards won.    

“I have been an admirer of the Joyalukkas brand for some time now,” said Kajol. “Joy Alukkas’ success story is also very inspiring; I am very excited to be part of the world's favourite jeweller’s family.”

Joyalukkas global presence includes 140 showrooms across 12 countries: India, the UAE, the UK, the US, Canada, Singapore, Malaysia, Oman, Qatar, Saudi Arabia, Bahrain and Kuwait. Moreover, Joyalukkas has extensive expansion plans, which include entering new territories “with the aim to ornament the world”.

“A massive advertising campaign featuring Kajol is currently in production and expected to roll out across the group’s network in the last quarter of the year,” the retailer said.