Leading jewellery retailer Malabar Gold & Diamonds has joined hands with Indian e-tailer Flipkart to offer a wide range of gold, diamond and platinum jewellery on the online platform, the latter said in a statement last week. Flipkart will be the first e-commerce marketplace that hosts products from the retailer.

The jewellery is available in a price range of Rs.3000 – Rs.50, 000, with over 1,300 designs being listed for festive season shoppingg.

Rishi Vasudev, VP - Fashion, Flipkart, said, “In India, jewellery forms a very important part of every Indian’s shopping list during festive season. With this launch, we will be offering our customers a whole new range of precious jewellery to shop from.”

He added, “Jewellery is one of our key focus categories and we envision a monumental growth in this over the next six months. This partnership will add to our customer experience as we work towards creating a game-changing platform for online jewellery shopping through this partnership.”

MP Ahammed, Chairman, Malabar Gold & Diamonds, said, “Flipkart’s access to the country’s largest customer base is the key reason we chose them as our first e-commerce market place partner. Our strong brand value, unique designs, customer friendly policies combined with Flipkart’s efficient and unmatchable delivery strength will make our jewellery accessible to millions of people across India.”