The World Diamond Mark Foundation (WDM), a non-for-profit organisation established in 2012 by the World Federation of Diamond Bourses (WFDB), has awarded Designer Diamonds, headquartered in Munich, Germany, a WDM Authorised Diamond Dealer status.

Designer Diamonds is a family-owned engagement and wedding ring retailer and not only became    the first WDM retailer in Germany, but also the very first retail jeweller to join the WDM Authorised Diamond Dealer (ADD) programme in Europe. The retailer operates one store in Munich and two in Augsburg, all in the state of Bavaria. 

"By joining the WDM Authorised Diamond Dealer programme, our three brick-and-mortar locations in Munich and Augsburg, as well our online store, are given an opportunity to stand out and market our diamonds and diamond jewellery more effectively," said Designer Diamonds' General Manager and GIA Graduate Gemologist Christopher Zoettl. "We are eager to work with the WDM, not only to use their current resources for retailers, but also to help the WDM adjust its services to our needs and as such help drive and boost consumer desire for diamonds in the German market!"

"The European market, including the German consumer market, is very different from the markets in Asia and North America," WDM Programme Director Krisztina Kalman-Schueler said. "European consumers are demanding when it comes to originality of design and the quality of the jewellery. Add to that the absolute need for transparency and proof of provenance i.e. consumer confidence in the retailer and the diamonds and diamond jewellery products on offer, and one understands the retailers' need for up-to-date information, as well as practical sales and educational tools."

Pic Cap: Christopher Zoetl, CEO of Designer Diamonds, signing the WDM ADD membership agreement.