Nov 03, 2014

Pandora Launches New Disney Jewellery Collection

Copenhagen-headquartered Pandora Jewelry unveiled a new Disney jewellery collection for the forthcoming holiday season that is inspired by some of Disney's most beloved characters. The collection has been created in collaboration with Disney Consumer Products.

The new collection includes sterling silver and 14K gold charms, hand-blown Murano glass charms and sterling silver character dangles, which can be added to a bracelet or worn on a necklace. All the pieces are inspired by the iconic images of Mickey Mouse and Minnie Mouse or feature playful Mickey Mouse details and Minnie Mouse's signature style.

There are also several new pavé charms as part of the collection, including Mickey and Minnie dangles, sterling silver character clips and an openwork charm featuring Mickey Mouse's instantly recognisable silhouette. 

In addition, the collection also includes charms that commemorate aspirational elements of the Pandora and Disney brands, including two-tone "Believe" and "Dream" openwork designs and a sterling silver "Be Magical" heart.

The products are being retailed at Pandora concept stores, as well as select Walt Disney Parks and Resorts merchandise locations

Beth Moeri, chief merchandising officer, Pandora, Americas, said: "The new pieces, inspired by classic Disney characters, celebrate those whimsical moments that can make the everyday feel magical."

"Pandora's beautiful jewelry collection featuring Mickey and Minnie is a great way for consumers to be stylish and on trend while celebrating the characters they know and love," said Josh Silverman, executive vice president of global licensing for Disney Consumer Products.