NazraanaTM, Rio Tinto Diamonds’ brand initiative for India, was unveiled to the jewellery lovers of Ahmedabad through the auspices of leading retail chain PC Jeweller.

Bollywood star Huma Qureshi did the honours at a launch at the PC Jeweller store at C.G. Road, Ahmedabad.

“Inspired by various elements of Indian culture, Nazraana™ jewellery collections are the perfect gifting choice, combining emotion, affordability and spectacular design,” Rio Tinto said in a press release. “Nazraana™ jewellery is an inimitable emotional bond that goes beyond the product, perfectly embodying the brand philosophy – the heart that gifts a diamond shines like a diamond.”

Vikram Merchant, Director - India Representative Office, Rio Tinto Diamonds Sales & Marketing, said “While Ahmedabad is recognised as a textile hub, it is also an important diamond polishing centre, especially for diamonds from Rio Tinto’s Argyle mine in Western Australia. Hence we are extremely pleased to expand the NazraanaTM brand presence to Ahmedabad through our association with PC Jewellers. The seven Nazraana themes will offer jewellery lovers of Ahmedabad a wide range of designs to choose from.”

Speaking at the launch,   Balram Garg, Managing Director, PC Jeweller Ltd. said “The NazraanaTM designs have been very well received by our customers. We are delighted that Ms. Huma Qureshi visited our store to introduce this stunning collection of jewellery. PC Jeweller is committed to providing the best buying experience to its customers and the NazraanaTM collections will help them find that perfect piece of diamond jewellery.”

Huma Qureshi said, “What I love most about NazraanaTM jewellery is the fact that it is very fashionable making it easy to pair it with any outfit, perfectly complementing any style sense. Women love to accessorise and with NazraanaTMwe now have access to diamond jewellery that is unique, elegant and timeless. With Valentine’s Day around the corner, it is the ideal gift for that special person in your life and a memory that can be cherished forever.”