Philippe Mellier, Chief Executive Officer of De Beers Group, on his recent visit to India, launched Shree Ramkrishna Exports’  new website.  At the launching  ceremony held at SRK’s manufacturing hub in Surat,  Mellier logged in with his own username and password and became the first user of SRK e-Touch, described as the “Next Generation” website by the company.

SRK-eTouch  was launched with the “vision to set new standards in online diamond marketing”,  the company said.

The new website  SRK –eTouch is unique, the company says, “in that it’s a one page game, where clients can do multiple functions on a single page, which will guide them to make rational decisions while purchasing”.

Some of the key elements of SRK-eTouch like SRK Inbox, SRK Updates, Multiple Stone Details available for access at time, Easy Comparison along with SRK’s guiding panel on screen will provide clients material facts about their purchases, the company believes.

 “SRK- eTouch  went live for all existing customers of SRK on 2nd April 2015, as this was the anniversary day when SRK completed 51 years in business,” the company revealed.

Mellier, who was  in Surat for the inauguration of the IIDGR Lab, said at the launch: "We see targeted investment and the improved use of technology as vital to the industry’s future success and it is wonderful to see such innovation in the marketing of diamonds here in Surat alongside state-of-the-art manufacturing."