Platinum Evara was   named “Brand of the Year 2016-17 – The Emerging No.1” in the jewellery Category at the Pride of India awards held recently in Mumbai.  The awards are organised by the World Consulting and Research Company (WCRC). 

Based on both primary and secondary research, WCRC had put together a list of a number of  brands from different areas which they feel are poised to be the 'next big thing' in their respective categories.

Platinum Evara was launched in November 2014 by PGI  and  positioned for the bridal market. 

 “The selection process was based on an exhaustive and in-depth survey mapping of elements like brand promise/growth, year-on-year growth, reach, penetration, goodwill, recall, and market acceptance etc,” described PGI in a press note. “Finally, the number was shortlisted to 100 brands, before concluding on the final winner - Platinum Evara.”

Explaining the brand, PGI added:  “The name Evara is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love,” explains the Company. “Love is at the heart of every Evara design with a 'Platinum Bond' that holds together multiple strands, symbolic of the coming together of two families to create a beautiful, new relationship.”