Leading jewellery retailer PNG Jewellers, launched their new logo recently with the tagline Parampara Achai ki – which, the jeweller said was “a notion really close to their heart”. The logo was unveiled by Bollywood superstar and darling of the masses, Salmaan Khan, at their Vile Parle showroom recently.

“PNG Jewellers differentiates itself from the rest of the market by emphasising on the idea of trust amongst the consumers,” the retailer said in a press release. Their new logo seeks to represent “a value-rich hereditary and tradition seasoned with trust”. It encompasses the qualities of Purity, Trust and Commitment, PNG explained, qualities that they offer to their customers in terms of products, designs, services and customer relations.

Salmaan Khan, the global ambassador of PNG Jewellers, has also been associated with the brand for his latest film Prem Ratan Dhan Payo.  Most of the jewellery depicted in the film has been designed by PNG Jewellers.

“Our global ambassador Salmaan Khan embodies values like such as sophistication, aspiration and thoughtfulness and the new tagline ‘Parampara achai ki’ manifests what PNG stands for,” commented Chairman and Managing Director of PNG Jewellers Saurabh Gadgil. “The new logo is changing the face of PNG Jewellers and kick starting a new era for us. We are enthralled to have Salmaan to unveil our fresh logo and can’t be more excited about our tie-up with PRDP.”

Pic Cap:  Saurabh Gadgil and Salmaan Khan at the event