In a move to bolster its offerings in the fast expanding wearable products category, Richline Group, a wholly-owned subsidiary of Berkshire Hathaway, recently concluded an agreement for the acquisition of  Viawear, an innovative wearables provider for jewellery brands.

“The world has embraced wearables, and we intend to provide our customers with the right jewellery products that blend seamlessly with the latest technology,” said Joel Schechter of the Richline Group. “Viawear’s technology and designs complement everything we’ve set out to achieve in the smart jewellery space.”

A Company born as much of necessity as to keep with modern times and its demands, Viawear has developed “a unique approach to filtering mobile notifications and delivering the most contextual wearable alerts”.  This allows the wearers of Viawear products “to stay connected to their most important alerts, and eliminate the need for constantly checking to see if they missed something important,” said the press statement, which the two companies released jointly.

At the recently concluded JCK Las Vegas, Viawear had presented an interactive preview of their technology and designs.

“Our objective has always been to develop smart accessories that truly complement our wearer’s lifestyle,” said Ben Isaacson, Founder and CEO of Viawear. “Blending Richline’s tremendous jewellery acumen with Viawear’s technology platform allows us to make this vision into a reality that can help drive the world of fine jewellery into the world of wearable technology.”