Nazraana™, Rio Tinto’s diamond jewellery initiative in India, unveiled seven new collections recently, in time for the wedding season in India.

In a unique move, a baraat, or wedding procession was organised, with full pomp and splendour, to deliver the collections to Reliance Jewels’ showroom in Lucknow.   

The seven new collections – Love, Infinity, Heritage, Spirituality, Contemporary, Floral and Men’s Luxury - were received by Yami Gautam, Bollywood actress and Brand Ambassador for Nazraana™.

 “Indian weddings are not just a union between the bride and groom but a coming together of two families from near and far,” commented Rio Tinto Diamonds India representative office manager, Vikram Merchant, who is responsible for the Nazraana™ initiative. “The beautiful new Nazraana jewellery collections will provide a lasting memento of gratitude and love for family and friends on these important occasions.”