Saks Fifth Avenue recently unveiled an entire floor dedicated to luxury shopping at its flagship store in New York City.

Dubbed “The Vault”, the new floor takes the “Grand Renovation” of Saks iconic flagship store -- and its stature – to new heights as “the quintessential luxury destination” for jewellery and watches in Manhattan, the retailer noted.

The new environment of The Vault offers customers “an exclusive, private jewellery shopping experience”, the retailer emphasises. What’s more, it offers more than 25 brands, 20 of which are new to Saks New York as well as several one-of-a-kind and limited edition pieces; and offers the largest selection of men's watches ever offered at Saks.

"As New York City's newest destination for high fine jewellery and timepieces, The Vault takes the Saks Fifth Avenue flagship experience to the next level," said Marc Metrick, President, Saks Fifth Avenue. "Our significant investment in creating this new space supports our commitment to further Saks's position as the preeminent New York City luxury destination. With a unique atmosphere and impressive merchandise selection, Saks is delivering one-of-a-kind experiences, creating personal connections with our customers and transforming the way they shop for these valuable and lifelong pieces. The Vault is another dominant category presentation and the epitome of our New Luxury strategy focused on individuality, personalization and ease."

"We have created the ultimate luxury destination for high fine jewelry and watches in New York City," said Tracy Margolies, Saks Fifth Avenue, Chief Merchant. "With an enhanced and elevated collection of brands, The Vault features a stunning selection of pieces - from diamond engagement rings and collectible men's timepieces, to limited edition and one-of-a-kind styles only available at Saks. We look forward to welcoming clients to this new floor where they will be treated to a high-touch experience from our team of associates, who are expertly trained to work with customers making these special, significant and timeless purchases."

Not the least of The Vault’s attractions is the Rem Koolhaas-designed escalator, “creating seamless access between the recently completed main floor, as well as Beauty and Jewelry on 2”.

The department features six high fine jewellery shop-in-shops, eight vendor-designed watch shops, and two additional private VIP rooms. “The Vault also includes the International Lounge, which offers a multilingual concierge service for global visitors, daily store tours and jewelry and watch repair services,” Saks outlined. “A centrally located Exhibition Space will serve as an area to feature brand partners, guest curators, special collaborations and more.”

Pic Cap: Sak’s Fifth Avenue The Vault (Courtesy: Justin Bridges)

Pic Courtesy: Sak’sFifth Avenue