Being Human –The Salman Khan Foundation has entered the jewellery world through a tie up with Style Quotient Jewellery Pvt. Ltd, the latter announced recently.

The collaboration is for a range of fine diamond Jewellery which was launched on September 30, 2016 in New Delhi.

“Style Quotient Jewellery Pvt. Ltd is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retailthe brand,” the Company said in a press statement. 

Style Quotient added that the jewellery produced is inspired by Being Human’s six core brand values -- love, care, share joy, help and hope.

The lightweight collections available in gold and natural diamonds are: Being Human Statement Collection; Trinity Collection; Classics Collection; Partners for Life Collection; Black Galaxy Collection; and Linear Collection.

Of all the jewellery produced, around 80 per cent caters to women and 20 per cent to men. Designed for everyday wear, the range starts from Rs. 5,000 and goes up to Rs. 50,000; and will be available across jewellery retail stores in India and also, online exclusively on  Amazon.in.

“Part proceeds of the sales go to charity to support twin causes of education and healthcare for the underprivileged,” the Company announced.

Speaking on the occasion Salman Khan said: “I have been associated with Style Quotient Jewellery Pvt. Ltd before and it feels great to now collaborate with them. Being Human is a brand with a soul, and with this association, we are moving to the next step of expansion. People have always given me and Being Human tremendous love and I hope we continue to receive it in the days to come.”

Prasad Kapre, CEO and Director of Style Quotient Jewellery Pvt Ltd commented: “It is our pleasure to be connected with Being Human foundation. We have worked very closely in the past with Salman Khan and the association has been a gratifying and joyous one. Salman Khan represents modern-day India and has a huge global and mass appeal. His presence will boost our brand equity and will assist us to move effortlessly into the Western and Northern Region, which is our focus currently.”

“We are excited to launch Being Human's line of fine jewellery exclusively on our platform,” said Mayank Shivam, Category Leader, Amazon Fashion. “This offering gives millions of fans of Salman Khan and the brand from across the country an easy and immediate access to the fresh selection. After receiving an overwhelming response to the Bajrangi Bhaijaan pendants on our platform, we are pleased to bring this exceptional offering to our customers just ahead of the festive season.” 

Pic Cap: (frm left) Prasad Kapre, Saurabh Gadgil,  Waluscha D’Souza, Salman Khan, Arpita Khan Sharma  and Parag Gadgil