Jewellery from Tanishq, India’s foremost jewellery company, will now be made available in the GCC region through select stores of Damas, Middle East’s largest retailer. The coming together of the two titans comes on the eve of Diwali and during festive season and will be a boon for consumers in the Middle East.

“At Damas, we believe that quality comes from innovation and creativity is at the heart of the brand,” said Anan Fakhreddin, CEO of Damas.  “Together with Tanishq, we are happy to provide more variety and premium quality jewellery specifically in the 22k category to our Indian clientele.”

C K Venkataraman, CEO - Jewellery Division, Titan Company Ltd, commented: “Damas is a leading international brand with more than 100 years’ experience in the jewellery industry.

With its intrinsic Arabic heritage, the brand brings along invaluable local trade expertise within the GCC market, making it the perfect partner to launch our reputed brand of jewellery in the region.”