India’s largest jewellery retailer Tanishq plans to expand the network for its sub-brand Mia by setting up 20-25 standalone stores across the country by 2016, while continuing to market the jewellery through its own store network as well. Of these, about nine stores will be set up during the current financial year itself, SandeepKulhalli, Titan Company Senior Vice-President (Retail and Marketing) Jewellery Division, is reported to have said.

Currently, Mia has three stand-alone stores in Mumbai, Bengaluru and Pune, besides being available at Tanishq stores. The brand also has an e-commerce portal, but also plans to grow its presence across other online marketplaces, according to Kulhalli.s

Mia is a sub-brand of Tanishq specially for working women featuring lightweight designs in 14k gold, within the price range Rs 4,000 to Rs 25,000. It was launched in 2011. The brand has seen revenue growth of nearly 60% per annum and is now generating about Rs 100 crore it is reported.