Amazon, one of the world’s leading e-commerce platforms has recently unveiled its Precious Jewellery segment. This section boasts some heavyweight national and international brands – Tara Jewellers, Orra, Gitanjali, Ahilya Silver Jewellery, Diti, Mehrasons Jewellers Aspen and Tanya Rossi, all feature on the site.

The range of jewellery that all the brands and, in some cases, sub-brands, offer is vast and comprehensive.

Tara Jewellers for example has products specially curated for the site ranging from daily light weight necklace sets, rings, pendants, earrings, bangles to signature jewellery collections such as Hearts Embrace & Fleur and international bestsellers. The jeweller’s  products are crafted with certified quality and BIS hallmarked gold. As an inaugural offer, online customers can avail of up to 30% off on diamond jewellery of Tara Jewellers.

Amazon, reports say will further expand its product range and aims to be the “largest online fine jewellery marketplace”.