Jul 30, 2015

Velvetcase.com Creates Largest Online Jewellery Marketplace

On July 28th, Velvetcase.com launched over 30 global jewellery retailers and designers  on its e-commerce website. The honours were done by Bollywood actress Kriti Sanon and it was an important moment indeed, marking a milestone of sorts.  “We are the first in the jewellery ecommerce industry worldwide, where such a large number of leading jewellery retailers and designers went digital on a common platform, creating Velvetcase.com largest marketplace for fine jewellery today,” said the e-tailer on its Facebook page.

Well-known retailers and designers who were added to the site that day included Anmol Jewellers, Zoya By Tanishq, Gemfields, Coriza by Minawala, Waman Hare Pethe Jewellers, @Tanya Rastogi by Lala Jugal Kishore, NEHA Lulla Jewellery , Laksh Pahuja, Pallavi Foley Boutique Jewels, along with Jane A Gordon and Minsun from New York amongst many others.

This took Velvetcase.com’s jewellery suppliers to over 100, together displaying more than 65,000 pieces of jewellery.

For some, like Anmol Jewellers, this marked their first foray into the e-commerce space.

“The online retail space is growing at a rapid pace and is gradually evolving the entire jewellery shopping experience,” said Ishu Datwani, Founder, Anmol Jewellers. “The online medium is a great way to reach out to consumers in cities and countries where we don’t have a physical retail presence to expand our client base. Since the gold prices have plummeted steeply, we think it’s the best time to expand our retail presence on online. With this venture we are bringing the Era of Design to the online retail space.”

On the website, Anmol will offer an  affordable collection of unique jewellery pieces like rings, earrings and  pendant sets starting at Rs. 10,000 onwards.

Pic Cap: Actress Kriti Sanon in Anmol jewellery at the launch