The World Diamond Mark (WDM) has launched a WDM Retailer Opinion Poll to garner feedback on the types of services retail jewellers need most in their stores to advance generic diamond promotion to consumers, the organisation said in a statement released today.

WDM has asked retailers to rank the type of services they wish to access in the field of promotion, education, business services and industry coordination.

Stressing that WDM's brief is to assist retail jewellers in rekindling consumer desire and confidence in diamonds and diamond jewellery, Alex Popov, the WDM Chairman said, "We have therefore composed a detailed poll to query jewellers and ask them to rank the services they need most in order to achieve this.”

He added, “While we feel that we have a rather good grasp of what retail jewellers need, there is nothing like getting direct and up -to-date input from the business community we are committed to serve!"

Krisztina Kalman-Schueler, WDM's Programme Director commented, "As we are mandated to offer retailers who joined our WDM Authorised Diamond Dealer programme high-quality, consumer oriented services, the purpose of the poll is to learn more about what services retailers wish to receive to serve their business models best!"

The poll is being conducted both online and offline, with pullout forms being circulated to all readers through the World Diamond Magazine #7, as well as in the forthcoming issue which will be released next month.