International auction house Bonhams announced the appointment of Celine Assimon as its new Chief Commercial Officer. A seasoned executive in the luxury and fine jewellery sector, Celine brings over two decades of experience in commercial strategy, brand development, and client engagement across global markets.

Celine previously served as CEO of De Beers London, where she spearheaded a major brand transformation and expanded its international retail presence. Her career also includes leadership roles as CEO of De Beers Forevermark and De Grisogono, as well as senior positions at Richemont and Louis Vuitton, including International Director of High Jewellery and Exceptional Pieces at Piaget. She is also a certified diamond graduate from GIA.

In her new role, Celine will be based in London and will lead Bonhams’ global commercial strategy, focusing on enhancing client experiences and aligning the company’s vision with its expanding international footprint.

Chabi Nouri, Global CEO of Bonhams, said, “We are delighted to welcome Celine Assimon to Bonhams. She brings a powerful blend of commercial expertise, leadership, and a deep understanding of the luxury market. Her appointment reinforces our commitment to strengthening client relationships and enhancing Bonhams' global commercial capabilities."

Commenting on her new role, Celine said, “I am thrilled to join Bonhams at such a dynamic point in its evolution. With its exceptional heritage and forward-looking vision, Bonhams is uniquely positioned in the auction world. I look forward to contributing to its continued global growth and success.”