May 22, 2025

De Beers CEO Al Cook Visits GJEPC Mumbai Office

Mr. Al Cook, CEO of De Beers Group, visited the GJEPC’s office in Mumbai on 22 May, accompanied by Mr. Paul Rowley, Executive Vice President, Diamonds Trading, De Beers Group; Ms. Shweta Harit, Global Senior VP, De Beers; and Mr. Amit Pratihari, Vice President of De Beers Forevermark India. The visit underscores the deepening collaboration between De Beers and GJEPC, following the joint launch of the Indian Natural Diamond Retailer Alliance (INDRA) earlier this year.

Mr. Cook was warmly received by Mr. Shaunak Parikh, Vice Chairman, GJEPC; Mr. Russell Mehta, Advisor to the Chairman; Mr. Ajesh Mehta, Convener – Diamond Panel, GJEPC; Diamond Panel Members including Mr. Anoop Mehta, Mr. Nilesh Kothari, Mr. Anil Virani, Mr. Manish Jiwani, and Mr. Ashish Borda; along with Mr. Sabyasachi Ray, Executive Director, GJEPC.

The meeting covered key industry topics including traceability, G7, fund raising, US tariffs, marketing strategies, and much more.