As part of GJEPC’s broader Eastern Europe trade mission covering Poland, Romania and Serbia, the GJEPC trade delegation conducted an intensive market study tour at Băneasa Shopping City in Bucharest, Romania, on 21 May 2026, with support from the Embassy of India in Romania.

The discussions were set against a market backdrop where Romania’s gem and jewellery imports stood at about US$579 million in 2024, where India currently holds a modest 1.3% share, signalling significant room for expansion.

The delegation also met HE Dr. Manoj Kumar Mohapatra, Ambassador of India to Romania, as part of its outreach efforts to deepen bilateral trade engagement and explore growth opportunities for Indian gem and jewellery exports in Eastern Europe.

A detailed briefing session led by Ms. Andreea, Senior Commercial Officer, offered the delegation an in-depth understanding of Romania’s jewellery retail landscape, consumer purchasing behaviour, sourcing dynamics, and emerging opportunities for Indian exporters. The session formed part of the delegation’s retail study programme in the Romanian capital.

The delegation examined premium jewellery retail formats and luxury brand positioning, gaining insights into local consumer preferences for 14k and 18k white and rose gold jewellery, diamond collections, and contemporary retail concepts.

Mital Doshi, delegation leader and Convenor – BITC, GJEPC, along with fellow team members, engaged in discussions on import logistics, regional distribution channels, and product adaptation strategies tailored to Eastern European markets.

During the market study tour, the delegation visited and analysed several major jewellery and luxury retail brands, including Teilor, Sabrini, Kultho, Cellini, Oxette, Damiani, Chopard, and Freywille, along with other international brand outlets operating within the shopping complex.

The engagement marks another step in strengthening India-Romania gem and jewellery trade ties and identifying new business opportunities for Indian exporters in the Eastern European market.