Building on the momentum of its successful SAJEX campaign in Kuwait, GJEPC extended its outreach to Jeddah, receiving an enthusiastic welcome from the city’s vibrant jewellery community. The GJEPC delegation engaged with leading jewellers and industry influencers to promote the upcoming SAJEX 2025, scheduled from 11th to 13th September at the Jeddah Superdome, as well as IIJS Premiere in Mumbai.

Jeddah’s jewellers expressed strong interest in collaborating with Indian counterparts, underlining the city's rising importance in the regional gem and jewellery trade. The meetings served as a platform to exchange ideas and explore synergies, with stakeholders showing keen interest in SAJEX 2025 as a gateway to new business avenues.

The campaign is part of GJEPC’s broader strategy to deepen international engagement, boost participation in IIJS, and position SAJEX as a premier sourcing and networking event for Saudi buyers, designers, and manufacturers.