Senco Gold & Diamonds has expanded its retail presence in Odisha with the opening of a flagship showroom in Bhubaneswar's Saheed Nagar. The 6,500 sq. ft. store was inaugurated by actor Rakul Preet Singh on 20 July.

The showroom offers jewellery across gold, natural diamonds and platinum, including bridal collections, occasion wear and lightweight everyday designs. The launch comes ahead of Odisha's festive season, which includes Nuakhai, Ganesh Puja, Durga Puja, Lakshmi Puja and Diwali.

The company said the new outlet reflects growing demand for both traditional and contemporary jewellery in the state. Senco currently operates more than 198 showrooms across 17 Indian states, along with two international outlets in Dubai.